Sit, walk & Train case study
The client first came to us with the idea fleshed out in full. He had a name, the concept & a drive to see this, his dream, come to fruition. We loved his enthusiasm and jumped at the chance to create a memorable brand for his pet sitting and dog training business on the Gold Coast, so that’s what we set out to do.
Starting with the logo we went through various renditions on the owners own dog, Hella, and used photo reference to get a good visual representation of her. Sure, it just looks like any other dog to you or me, but the client could see her straight away when we sent through the final revision. As for the typeface, we went with something bold and fun as that was the feel we got from the client on the initial brief.
Our colour choices were based on what was well receipted in a social atmospher and something calming to the subconscious. Cyan is proven to be a trusted brand colour in many online programs and utilising that choice was a no brainer to convey a trustworthy brand for a business that is looking after your pets.